Three weeks flat out, then nothing
Work arrives in lumps. When you're fitting, nobody's quoting. When you're quoting, the vans are quiet. The month either pays for itself or it doesn't, and you find out too late to do anything about it.
Meta ads for UK flooring companies
Booked appointments in your diary. Not another pile of leads.
We run the ads, qualify every enquiry, and book it in as a 15-minute consultation with reminders. You only ever ring someone who is expecting the call.
No service fee until you've closed your first order. One flooring company per area.
£25,000+ from £2,400
Sales from ad spend, including one order worth £6,600.
KSC Carpets & Flooring — Swansea
£10,000+ profit
Well over £10,000 in profit in the first month.
GP's Flooring — Gaz Prodger
One company per area
Your patch is yours. We don't run your competitor's ads.
Part of the deal, in writing
The bit nobody mentions
You don't have a marketing problem. You have a diary problem.
Three things we hear on almost every first call with a flooring company.
Portal leads sold four times over
You buy an enquiry that three other fitters have already bought. By the time you ring, they've had four calls and the only thing left to talk about is price. So you drop your price to win a job you didn't want at that margin.
Enquiries that never pick up
Somebody filled a form in on Tuesday. You ring Wednesday, ring again Thursday, leave a voicemail, hear nothing. They weren't a timewaster. They were just never told you'd be calling.
How it works
Six things happen. You only do one of them.
The order matters — each step exists because of what goes wrong without it.
01
Meta ads built for your area
Facebook and Instagram ads written and run for your patch, put in front of people in your towns who are looking at flooring now.
02
Every enquiry qualified automatically
Which rooms, what sort of flooring, when they want it doing, rough budget. It happens before anything reaches you.
03
They book themselves in
A 15-minute consultation drops straight into your diary, with SMS and email reminders so they're sat there expecting the call.
04
Automated follow-up on everything unbooked
Every enquiry that doesn't book, and every older one sat in the system, keeps getting worked until they book a time or opt out.
05
A live dashboard you can actually read
Spend, enquiries, appointments, jobs won — in one place, updating as it happens. No monthly PDF full of charts.
06
Us on WhatsApp
You message us directly. No account manager, no ticket, no waiting until Monday to change something in the ads.
Results
Three flooring companies, in their own words.
These are the only numbers on this page, and every one of them came from the owner.
Well over £10,000 in profit in the first month.
- We were the third or fourth company they'd used. The others "didn't do what they said they were going to do".
- Working together has been "a breath of fresh air".
- Average job value £1,500–£2,000, at 30–40% margins. They're now starting a new campaign to grow further over the next 6–12 months.
Gareth "Gaz" Prodger — GP's Flooring
Impra Carpets — Gloucestershire
£7,500–£10,000 in turnover expected from the jobs sold so far.
- He normally gets work through word of mouth — but the Facebook leads are "far superior to the word-of-mouth leads".
- We "contacted every single lead that came through" and "worked tirelessly". It's "improved my business no end".
- His advice to a flooring company sitting on the fence: "I would just go for it, and you'd be surprised."
Luke Ross — Impra Carpets, Gloucestershire
Straight off WhatsApp
Over £25,000 in sales from around £2,400 of ad spend — including a single order worth £6,600 from one lead.
Same shop, same fitters, same prices. The difference was how quickly the enquiries were qualified and how many of them actually ended up in the diary.
Steve Brace — KSC Carpets & Flooring, Gorseinon, Swansea
Straight talking
This suits some flooring companies and not others.
Better we both know now than three weeks in.
It's a fit if you…
- Run a UK flooring company yourself — showroom, or a small fitting outfit of one to ten people.
- Can quote and fit the work that comes in without dropping the ball on your existing customers.
- Can commit £30 a day to ad spend and leave it running long enough to judge it properly.
- Want the appointments in your own diary, in your own name, not a shared pot of enquiries.
It isn't a fit if you…
- Just want a list of leads handed over with no qualifying and no follow-up behind it.
- Aren't willing to ring a booked appointment within a day of it landing in your diary.
- Are chasing the cheapest possible job and expect to win on price every time.
- Want to test it for a fortnight and pull the plug before a single fitted job has been invoiced.
Pricing
You don't pay us a fee until you've closed your first order.
Three stages. Nothing hidden behind them, and nothing to sign for twelve months.
To start
Ad spend only
From £30/day
Build, launch, funnel, follow-up and tracking all included. No service fee at all while we get the first orders through the door.
After your first closed order
Ongoing
£500/month
Plus your ad spend
Full management, follow-up and reporting. Cancel any time — there's no lock-in and no notice period to argue about.
From month 3
£800/month
Plus your ad spend
Only if it's working and you want to put more spend behind it. If it isn't working, we don't get to this stage and you shouldn't pay it.
No service fee until your first closed order.
Cancel any time, no lock-in.
One flooring company per area.
Who you’re dealing with
We only work with flooring companies.
Not trades in general, not “local business” — carpet and flooring companies, which is why we already know what a decent job is worth to you and what a wasted week costs.
We write and run the ads ourselves, and we build the follow-up ourselves. There’s no junior running your account and no agency layer sat in between.
You’ll have us on WhatsApp, so if something needs changing you message us and it gets changed.
And we take one flooring company per area. That means we turn work away, and it means the company down the road can’t buy their way in over the top of you.
Fair questions
The things owners ask us on the call.
We're already busy — why would we need this?
Busy now isn't the same as booked in six weeks. Most flooring companies we speak to are busy in bursts, then spend a fortnight quoting anything that moves to fill the gap. This gives you a steady flow of consultations in the diary so you're picking the jobs you want rather than taking whatever turns up. If you genuinely can't fit any more work in, don't start — it'll only frustrate both of us.
We've been burned by an agency before.
So had GP's Flooring — we were the third or fourth company they'd tried, and the ones before "didn't do what they said they were going to do". That's exactly why we don't charge a service fee until you've closed your first order. You start on ad spend alone, and if it doesn't produce, you've paid us nothing.
Aren't Facebook leads rubbish?
Unqualified ones are. A name and a number with no context is a cold call with extra steps. Every enquiry here gets qualified on rooms, flooring type, timing and rough budget before it reaches you, and it only lands in your diary once they've picked a time and been reminded about it. Luke Ross at Impra Carpets normally works off word of mouth and said these leads were "far superior to the word-of-mouth leads".
Who actually calls the leads?
The system contacts every enquiry the moment it arrives, qualifies it and offers times. Anyone who doesn't book keeps getting followed up automatically — including older enquiries — until they book or opt out. You make one call: the 15-minute consultation, to someone sat waiting for it.
Do you work with my competitors?
No. One flooring company per area. Once your area is taken, it's taken, and we'll tell the next company that rings us that it's gone.
How quickly does it go live?
Live within 48 hours of getting access to your ad account. First enquiries typically come in inside 24–48 hours of launch, and first booked consultations in week one.
Let's look at your area and see if it's worth doing.
Fifteen minutes: what the flooring market looks like where you are, whether the area is still open, and what roughly £900 a month of ad spend should realistically bring back in quoted jobs.
No service fee until you've closed your first order.